Project Type
Logo Design & Presentation Design
Tools Used
Adobe Illustrator, After Effects & Google Slides
Role
Designer & Animator
Year
2021
LIFT was a sales campaign that was created to drive multiple customer engagements within the high-tech industry. The project package contains a campaign logo to help visually distinguish it from competing pitches. Additionally, a short presentation template was created to be used throughout the 2021 sales engagements. Finally, a short animation of the logo was created to wrap up video demonstrations that were sent to the customer.
The logo for this project was themed around the concept of a company’s sales and services being lifted like a rocket ship launching into space. The illustrative style was chosen to stay closer to the Salesforce brand as was the color palette which is dominated by the primary Salesforce light blue.
THE LOGO
The LIFT logo stems from the idea that properly gathering and leveraging information for your business will help you not only raise your company’s sales & services, but will also help slingshot you to a more successful future.
VIDEO ANIMATION
A short animation was created to wrap up product demonstrations that were recorded for customers that were unable to attend meetings in-person / online. A GIF version of the animation was also created for use in Google Slides presenations.
LIFT Presentation Template
The campaign was intended to last through all of 2021 and span multiple customer meetings. Alongside the logo itself, a presentation template was created to maintain visual cohesion between each presentation. The design was requested to utilize the LIFT logo colors and theming, but to include the general aesthetic of the Salesforce brand. Additionally, due to the template being utilized for different presentation styles, the slides were designed to be flexible & easy to recycle.