Velo is a visual branding project about the Kosciusko County Velo Club, a nonprofit organization dedicated to improving the Kosciusko County community by making cycling easily available and safe for the community. The project package contains a minimal logo design, stationery, company booklet, banner design, and other promotional materials.

The Velo color palette is a vibrant orange paired in stark contrast with simple black and white, creating a sense of vibrancy and thrill, while also promoting alertness and safety. The logo is designed to reflect a “V” created from simplified bicycle tire treads. With a minimalist style, combined with black and white photography, the Velo brand gives the identity energy in simplicity.